Notes from real products and experiments — including what actually happened after shipping.
Build Log
App Store Connect on September 27: Sera had 1.38k impressions, 121 product page views, 16 first-time downloads, 1.83% conversion, $3 proceeds, and one in-app purchase. I finally have numbers I will write down.
1 min readGrowth
Build Log
App Store Connect on October 1: Monetra had 9.59k impressions, 357 product page views, 54 first-time downloads, $14 proceeds, two in-app purchases, and $2 monthly recurring revenue. The funnel barely moved. The new row was one paid plan.
2 min readGrowth
Build Log
On Loud Enough, talking over a reply stops playback. A pause while you find the words does not end your turn. Silence is held open on purpose so it stays a conversation, not a recording.
1 min readAI
Build Log
I built Loud Enough so a messy explanation becomes a message you can send. Speech in and out over one WebSocket. The draft is written from verified fields, not a second summary of the first model.
2 min readAI
Build Log
Every Loud Enough field carries a verbatim quote. If the quote is not in the transcript, the field is withheld and the draft keeps a blank. A date you never said stays [DATE OF FIRST REPORT].
1 min readAI
Build Log
App Store Connect on October 1: Hangar had 5.08k impressions, 189 product page views, 19 first-time downloads, and a 0.5% conversion rate. Impressions climbed. Downloads did not. Sales still not enough data.
2 min readGrowth
Build Log
In two months on the App Store, Monetra had 9k+ impressions and 60 organic downloads. No ads. Here is what those two numbers actually tell me.
2 min readGrowth
Build Log
Hangar reached #21 for “Vercel” on the App Store and I assumed the ASO was working. App Store Connect disagreed — here’s what I got wrong about ranking.
3 min readGrowth