The first Monetra log was 9k+ impressions and 60 organic downloads. I said I would write again when I had a second pair of numbers, not a theory. September 27 was a fuller Connect overview, not a new theory.
Monetra: Expense Tracker Sales showed 9.49k impressions, 348 product page views, 50 first-time downloads, 15 redownloads, 94 updates, and a 1.06% conversion rate (daily average). Sales: $14 proceeds, 2 in-app purchases. Download-to-paid: 1.56% on day 1 and day 7, 3.13% on day 35.
First-time downloads here are 50. Redownloads are 15. That is a different split than the organic-download headline I used last time. I am not going to merge them into a friendlier total so the two posts match. Impressions are still in the same 9k range. The new number is the middle of the funnel.
Most people never opened the page
9.49k impressions and 348 product page views means the listing was shown far more often than it was opened. That is the same chain I already had on Hangar: ranking is not a tap, and a tap is not a download.
Fifty first-time downloads from 348 page views is not nothing. It is also not the 9k. If impressions climb and page views stay at this scale, the screenshot and subtitle are the job. If page views climb and first-time downloads do not, the product page is.
$14 is two purchases
Two in-app purchases and $14 proceeds is real money and a tiny business. Day-35 download-to-paid at 3.13% on this sample is not a monetization thesis. Hangar still has no sales data. Sera has one purchase. I am writing the three charts as they were on the same day, without pretending Monetra “won.”
No ads. Updates (94) mean some people kept the app. That is the most I will say until the next overview moves a number that is not a rounding error.