I did not buy an ASO suite for Hangar. I searched the App Store like a user and wrote down strings I wanted the listing to be eligible for. “Vercel” was one of them.
Eligibility is not traffic
Apple can show you. That is ranking. Downloads did not follow. Manual research told me what I could rank for. It did not tell me how many people type it or scroll to #21.
What I still do
I search as a stranger. I look at what sits above me. I do not treat position as a business metric. Monetra taught the same split with impressions versus downloads.
The product still has to match the query
Hangar is deploy control, not Vercel the company. If the searcher wanted a dashboard, #21 was the wrong prize. Hangar the app has to be obvious in the screenshot.