Thirty characters is not a second keyword field. It is the line under the name. Hangar needs “deploys from the phone,” not a pile of tokens I also put in keywords.
The field is for people
The keyword field is permission. The subtitle is the ad next to the icon. First screenshot does the rest.
Monetra and Sera
Profit, not a synonym list. Glow Score, not ten skin words. Monetra is invoices.
If I cannot say it
If the subtitle is stuffed, I do not know the product yet. I go back to the app, not to a keyword tool.